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About us.

In the global landscape of sport, entertainment and culture, FALSE 9 acts as a 360-degree creative agency – navigating the space between brands and talent to build opportunities and drive creative conversations.

FALSE 9 is redefining the role of a creative agency, providing comprehensive creative solutions from ideation to execution, powered by people who embrace and understand contemporary culture – from music, fashion, art and sport – and remain the driving force behind our media platform GAFFER.

Shaping culture.

Driving conversation.

Brands we work with

Our Platform.

We know the audience, because we are the audience.

GAFFER is a global content platform that builds brand relevance and establishes industry credibility, all the while inspiring millennials, early adopters and creatives around the world.

Bridging the gap between football, music and fashion, GAFFER is a highly-acclaimed content platform which curates the best talent within contemporary culture. We have developed a format that exudes quality – attracting the leading figures of football, music and entertainment to be featured on our platforms while continuing to fuel the appetite of our style-conscious audience.

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