Vm Ig Li
CreativeProduction
424 x Arsenal
Partnership Launch Campaign

To officially launch the genre-defining collaboration between Arsenal FC and Los Angeles brand 424, we produced the exclusive photoshoot to welcome in the North London club’s new formal wear partnership. 

Driven by co-founder Guillermo Andrade’s friendship with Hector Bellerin, his life-long support of Arsenal and love of football, the collaboration saw the contemporary streetwear label enter the world of professional sport for the first time. The exclusive two-year partnership will see the Los Angeles-based fashion brand design and create suits for the first-team players, senior club staff, and for the first time, Arsenal Women. 

We worked closely with Guillermo, Hector and Arsenal to develop the creative and produce the launch photoshoot in its entirety.

Next project.Nike x Tottenham Hotspur19/20 Home & Away Kit Campaign