Vm Ig Li
Creative & Production
Arsenal FC x Adidas
Top Of The Class

FALSE 9 was commissioned by Arsenal to create a set of video & photography content to celebrate the launch of the club’s new adidas Originals ’93-94 collection.

We wanted to explore how the fabric of the iconic jersey and the traditions of the 93-94 team continue to live and breathe in the club today. So, we called on three club legends to take on three modern day heroes in the ultimate Top of the Class Challenge to see which era of Arsenal can claim bragging rights. 

Alexandre Lacazette, Garbriel Martinelli & Sambi Lokonga went up against icons from the original 93-94 squad in the form of captain Tony Adams, Ray Parlour & Nigel Winterburn in a range quiz-based challenges including Darts, Pool, Bowling, Air Hockey & more. The synergy between the two eras of the club also inspired the development of the supporting campaign imagery that FALSE 9 produced alongside the exclusive video series.

Next project.Puma x Christian PulisicAnnouncement Campaign