Vm Ig Li
Nike x Chelsea FC
Christian Pulisic Announcement

To commemorate the transfer of US soccer star Christian Pulisic to Chelsea FC in the summer of 2019, we worked with Nike to create a series of assets which could be used across various platforms and social channels to celebrate the forward’s arrival in London. 

In order to bring into focus his standing as one of the USA’s biggest athletes and to introduce Christian to the landscape of the English capital, we coordinated a shoot in the heart of East London, capturing a unique blend of premium lifestyle imagery, video content and insightful long-form editorial. 

We also launched a full digital announcement interview launched on July 13th to commemorate his official arrival and later a full cover feature in the second print issue of GAFFER, Heart & Soul, in September 2019.