Vm Ig Li
Creative & Production
Nike x Tottenham Hotspur
19/20 Third Kit Campaign

We were commissioned by Nike to capture the juxtaposition between nostalgia and a new dawn to celebrate the launch of the new 90s-inspired Tottenham Hotspur third kit launch. A perfect opportunity to extrapolate the romanticism of past memories with the forward-thinking vision of the new breed of fans. 

We sewed a collective of the most influential Spurs fans, such as AJ Tracey and Craig Mitch, into the DNA of the retro-inspired shirt by making them the new faces of Tottenham Hotspur.