Vm Ig Li
Creative & ProductionExperiential
Nike x England
20/21 Home & Away Kit Launch

Individually brilliant, collectively unstoppable. This is England 2020.

FALSE 9 was commissioned by Nike to create assets for the launch of the new England home & away kits.

In partnership with award-winning photographer Olivia Rose, we wanted to paint a more honest and authentic picture of the England national team. In order to bring into focus the real heart, soul and energy of a generation of footballers who are redefining more than just the game, the campaign was shot entirely on film to capture a new image of what football, and footballers, represent.

To bring the campaign even closer to the heart of the community, a curated selection of images were immortalised in an exclusive exhibition held at Nike Town London titled ‘A Wink & A Roar.’

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