Individually brilliant, collectively unstoppable. This is England 2020.
FALSE 9 was commissioned by Nike to create assets for the launch of the new England home & away kits.
In partnership with award-winning photographer Olivia Rose, we wanted to paint a more honest and authentic picture of the England national team. In order to bring into focus the real heart, soul and energy of a generation of footballers who are redefining more than just the game, the campaign was shot entirely on film to capture a new image of what football, and footballers, represent.
To bring the campaign even closer to the heart of the community, a curated selection of images were immortalised in an exclusive exhibition held at Nike Town London titled ‘A Wink & A Roar.’