Vm Ig Li
Creative & Production
Nike x Premier League
19/20 Merlin Ball Campaign

To honour the launch of the new Premier League 19/20 Merlin Ball, we were commissioned by Nike to lead and manage all creative and production for the campaign. In order to launch the Merlin ball in a way that would enhance the brand position of both Nike and the Premier League – and to also make the football more accessible to the entire landscape of UK football – we collaborated with five teams who represent different pillars of London’s grassroots football culture. 

To embody the spirit that ‘The Ball Means More’, we explored the real power of the women’s game across the city via the incredible initiatives that inspire the next generation of footballers. We worked closely with the characters, players and personalities across the London-based community football clubs to document their story, their ambitions, their ethos, and tie it in closely with the launch of the new professional ball.

Next project.Nike x Tottenham Hotspur19/20 Third Kit Campaign