Vm Ig Li
Creative & Production
Puma x Christian Pulisic
Announcement Campaign

FALSE 9 was commissioned by PUMA Football to announce the major new signing of Chelsea and United States superstar Christian Pulisic to the big cat brand. 

FALSE 9 led on the creative development and production of a 360-degree announcement campaign that celebrated Christian’s standing as one of the most exciting young talents in the game and paid homage to his influence in paving the way for so many young American players who dream of playing in Europe. 


Christian’s unique ability to consistently change the pace and the link to PUMA Football’s iconic speed innovations on the pitch inspired all arms of the campaign. From the creation of the Faster Football lead image assets that featured across multi-channels, including exclusive OOH billboards across the United States and Europe, to the supporting launch video that narrated Christian’s journey from Pennsylvania to Dortmund to London. 


The synergy between Christian and PUMA also inspired the development of the bespoke Pulisic x PUMA logo which was seen across all campaign assets and on the boots of Christian’s customised ULTRA 1.3’s in the UEFA Super Cup final on August 11th. 

Next project.Nike x England20/21 Home & Away Kit Launch