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Nike x Tottenham Hotspur
19/20 Home & Away Kit Campaign

As Tottenham Hotspur and Nike were releasing the club’s first home shirt to be worn in their first full season in their new state-of-the-art stadium in North London, FALSE 9 wanted to ensure the launch felt more inclusive to the local community.

We cast an array of local fans from the Tottenham area who embodied the new Spurs attitude and shot a full campaign designed to enhance the authentic and optimistic narrative surrounding the Premier League club. 

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