Vm Ig Li
Valentino x Vinicius Jr.
A New Dawn

To welcome in the new year we partnered with Valentino to launch an exclusive content campaign with Real Madrid and Brazilian International Vinícius Júnior.

A New Dawn, created to showcase Valentino’s 2021 Resort collection, explores the memories, emotions and lessons learned during 2020; the most turbulent year in recent history and in the personal and professional development of the Brazilian superstar. 

To discover how Vinícius Júnior aims to use the experience of the past year to fuel his rise, the themes reflection and projection were captured through the essence of a new dawn and the incredible energy that Vinícius’ feels from the sunrise across his home of Rio de Janeiro.

We produced all editorial imagery and lead video assets as well as a bespoke digital web page design that incorporates the exclusive long-form interview alongside various interactive and immersive design elements. 

Next project.Valentino x Memphis DepayTime Spent Alone