As USMNT forward Timothy Weah was set to embark on a new venture as part of the New Balance family, FALSE 9 chose to present Timothy as an avatar of the future of the game - free, expressive, fearless and as the American brand's latest signing, ready to fly.

‍

We allowed Timothy to take us through the many different chapters of his personal flight as a four-time title winner, model, artist, designer and influencer who is constantly rewriting, reworking & reimagining the way a modern day footballer looks, thinks and plays like.

‍

So, we collaborated with NDA Paris to create three independent virtual 3D worlds, each depicting a different realm of Timothy's ever-evolving influence and the independent territories that he is continuing to connect and conquer through football, fashion and music.