FALSE 9 led on the creative development and production of a 360-degree announcement campaign to celebrate Christian Pulisic’s standing as one of the most exciting young talents in the game and to pay homage to his influence in paving the way for so many young American players who dream of playing in Europe. 

Christian’s unique ability to consistently change the pace and the link to PUMA Football’s iconic speed innovations on the pitch inspired all arms of the launch campaign. From the creation of the Faster Football lead image assets that featured across multi-channels, including OOH billboards across the United States and Europe, to the supporting launch video that narrated Christian’s journey from Pennsylvania to Dortmund to London. 

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The synergy between Christian and PUMA also inspired the development of the bespoke Pulisic x PUMA logo which was seen across all campaign assets and on the boots of Christian’s customised ULTRA 1.3’s in the UEFA Super Cup Final on August 11th 2021.