Following on from the launch of Regal FC in 2021, we returned to Manchester in Summer ’22 for the Regal FC Grassroots Global Gameday.

‍

The two-day celebration united two squads of creators, cultural leaders, grassroots players and icons from across the globe as Team UK faced Team World at Old Trafford.

‍

The two all-star line-ups not only competed on the pitch but also competed in three extended content threads: The Salute, The Toast & The In-Side Hustle and celebrated together with an exclusive Manchester United training day and a post-game after-party in the heart of the city.

‍

FALSE 9 led on the strategic insight and planning, content development, visual language and overall execution of the Global Game Day; from talent procurement, event production and event management alongside the creation of all design assets that were brought to life on the kits, training wear and branding across the entire weekend.