Individually brilliant, collectively unstoppable. This is England 2020.

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FALSE 9 was commissioned by NIKE to celebrate the launch of the England home and away kits ahead of the 2021 UEFA European Championships.

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We wanted to paint a more honest and authentic picture of what it means to wear the Three Lions, so we teamed up with award-winning photographer Olivia Rose to deliver the campaign under the title - A Wink & A Roar. 

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Filled with individual statements, stories and emotions from the players who are redefining more than just the game, the entire campaign comes together through a range of powerful and personable images of a new look England.

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To bring the pride of the Three Lions even closer into the community, a selection of hero images were immortalised in an exclusive exhibition held at NikeTown London.