RAISE THE GAME
[
Chivas Regal
|
Content Series
]
2023
A magazine show that uncovers the off-pitch cultural identity of the world’s biggest football club - Manchester United.
On behalf of Chivas Regal and Manchester United, FALSE 9 brought together legends and present day players with cultural trendsetters and long-time United fans for a three-part content series exploring the unfiltered and unexplored reality of a life beyond the Theatre of Dreams.
The content series represented the most significant step in Chivas’ ambition to ‘Raise the Game’ by bringing football fans together through elevated cultural moments, with exclusive, access-all-areas insight into characters that define the club culture.
Each episode was created and produced by FALSE 9, and featured the likes of Marcus Rashford, Raphael Varane, Andre Onana, Scott McTominay, Nikita Parris, Irene Guerrero, Andy Cole, Louis Saha, Wes Brown, Krept, Meekz, Avelino and, better yet, an exclusive recurring segment of Headie One on Work Experience at Carrington.
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